Corbin Ball: ‘Meetings Technology’ speaker, consultant and writer

December 13, 2018
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Corbin Ball is a world renowned expert on Event technology and all aspect of the events business. He’s also an accomplished speaker who gets invited to speak at events across the US, Asia, Europe and Middle East.

This interview we cover:

  1. How Corbin build his career as a speaker and consultant and his advice to others doing the same
  2. What are the trends in Events Technology and the events business in general

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

More information on Corbin at https://corbinball.com/

Jeff Berwick: An Anarchist who built a 4500 person conference in four years!

December 6, 2018
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This was the most fun interview so far for me and Jeff is a real larger than life character. Jeff is an Anarchist who founded the ‘Anarchapulco’ conference in Mexico which he has grown in just four years from a 60 person meet up to over 4500 attendees!!

Jeff gives a lot of great advice for people starting out building a conference, including:

  1. How to produce a lot of free content to build your personal brand and the brand of your event
  2. How he keeps his ticket price low to maximize attendees and help out the audience
  3. How Jeff and his team have an obsessive focus on giving attendees the best conference experience ever
  4. Why Jeff hosts his conference in Acapulco Mexico
  5. How Jeff speaks at a lot of conferences and this helps him see what works and what doesn’t work for his events
  6. To really ‘niche down’ with your event - it’s amazing how specific you can get with events
  7. How Jeff likes to recruit a great team and get them to take care of the detail of running an event
  8. As the conference got bigger how Jeff recruited a professional event manager
  9. Jeffs background….how he made and lost a fortune in the past 
  10. Jeffs rap career
  11. Bitcoin price outlook

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

More information on Jeff is below:

https://anarchapulco.com/

https://www.youtube.com/user/TheDollarVigilante/featured

Johnny FD: Digital Nomad Kingpin and Founder of the ‘Nomad Summit’

November 29, 2018
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Johnny FD is a big name in the ‘Digital Nomad’ community. He runs two successful podcasts and hosts the ‘Nomad Summit’ each year at two venues in Las Vegas and Chiang Mai, Thailand. He ran his first event by posting a meet-up in Facebook and has grown it in a short time to  a hugely popular event with 400+ attendees. This interview has ton of great tips on how to get started running your first conference.

If you are interested in becoming a digital nomad and working from anywhere in the world check out his conference taking place Jan 19-21 2019 in Chiang Mai..

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going

And get in touch with me via dantaylor.me

More information on Johnny is below:

http://www.nomadsummit.com

https://www.johnnyfd.com/

https://www.youtube.com/user/JohnnyJ3N/videos

Chris Robb: Author of ‘Mass Participation Sports Events’, International Speaker and Founder of ‘Mass Participation Asia’ conference.

November 22, 2018
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Chris Robb has done a lot! From running events at his school growing up in Zimbabwe to being the road manager for the Sydney Olympics. He founded the Singapore Marathon and sold it to Ironman before launching is career as an international consultant and speaker. He now lives in Bali and runs the Mass Participation Asia conference and is a sought after speaker and consultant

On the interview we discuss:

  1. How Chris organized a running event at his school to pay for the school running track to be resurfaced
  2. How he went to University in South Africa and ran events there
  3. What are the business models for mass participation sporting events
  4. Moving to Sydney and working on the Olympics as road manager
  5. The huge rise of ‘Tough Mudder’ style races
  6. Starting the Singapore Marathon and selling it to Ironman
  7. Why he moved to Bali
  8. His advice for people wanting to speak at conferences
  9. What are the opportunities for entrepreneurs to start a new event now

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today :) Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us!

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

More information on Chris can be found on the links below:

Chrisrob.asia

https://www.linkedin.com/in/chris-robb/

http://massparticipationasia.com

Running Two Annual Conferences for Entrepreneurs in Bangkok and Austin with Catalina Alvarez from Dynamite Circle

November 15, 2018
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This is an amazing interview to hear from to a conference organizer about how she plans, markets and runs large events. Catalina manages two annual conferences in Austin and Bangkok for a group for ‘location independent entrepreneurs’ called the Dynamite Circle founded by Dan and Ian from The Tropical MBA which I’m also a member of.

On the interview we discuss:

  1. How Catalina moved from Spain to Miami then went to work in China aged just 18
  2. What it was like living in Shenzhen
  3. How she came to work for the Dynamite Circle
  4. How they sell a lot of tickets for the next year right after the end of the conference, and before the dates are even announced!
  5. The pros and cons of holding an annual conference in the same venue versus moving it around
  6. The problems in Asia with customs when your shipping packages from sponsors worldwide
  7. How the payment schedule works when working with conference hotels
  8. Why you might not want to use a hotel for the first year of a conference
  9. How conference hotels in the US are way more expensive then in Asia and charge for every extra
  10. How they start very early looking for sponsors and speakers
  11. How people love to hear real stories from their peers rather than professional speakers
  12. How they go for ‘actionable;’ rather than ‘inspirational’ sessions
  13. How they send a feedback form right after the event
  14. How they run three whole days of pre conference sessions at the hotel
  15. How they sometimes have to find replacement speakers at the last minute
  16. The structure of their conference team
  17. How they organize a team of volunteers to help run the actual conference
  18. How they use Attendify App and EventsFrame
  19. How the party venues change hands so often in Bangkok that they always need to find new ones
  20. How they have a ‘Master of Ceremonies’ for the whole event to introduce everyone on stage and also coordinate the parties.

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

Connect with Catalina on LinkedIn or email catalina@dynamitecircle.com

William Kunhardt - A successful Classical music conductor who also runs ‘The London Feast’ - an immersive secret dining experience in London

November 8, 2018
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This was my favourite interview so far and I think you will really like it! Will Kunhardt is a fascinating guy…. A classically trained violinist who wanted to be a conductor and got his start by putting on his own concerts instead of waiting to he hired.

Will parlayed that into founding his own Orchestra (called the Arensky Chamber Orchestra) then co founding a company to run a series of epic ‘Immersive Experiences’ in London, including one coming up in December 2018 called The Great Christmas Feast..a ‘secret dining experience’ experience based around Charles Dickens ‘Christmas Carol.’

We talk a lot about how Will still remains creative and works as a musician and composer while retaining full control over his creations and running a profit making business.

On the interview we talk about:

  1. How Will got his start as a classical music conductor by putting on his own events
  2. How becoming a conductor is more competitive than becoming a premiership footballer
  3. How Beethoven, Mozart and Wagner were hardcore promoters and hustlers
  4. How Will founded his own orchestra
  5. How Will had to get good at getting Government arts funding for his orchestra to survive
  6. How he co founded an events company The Lost Estate to put on immersive experiences, including The Great Masked Ball, based around Swan Lake
  7. How Will promoted their events almost exclusively using Facebook ads, which he taught himself despite not being a Facebook user.
  8. How the ‘Immersive Experience’ events category is a huge and growing one
  9. The influence of the ‘Four Hour Work Week’ book by Tim Ferriss on both our businesses
  10. How Dickens ‘The Christmas Carol’ essentially rebooked Christmas and gave us many of the traditions we still enjoy today
  11. The level of analysis Wil does for his events. Thinking at every stage how will this make the attendee feel.
  12. Gary Vaynerchuks phrase ‘Clouds and Dirt’....how it’s important to get into the high level vision to produce something amazing, while still getting into the nitty gritty logistics to make an event work

 

I hope you enjoyed the podcast as much as I enjoyed talking to Will and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

And get in touch with me via dantaylor.me

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

Visit https://www.thelostestate.com/ for more information on William Kunhardt and if you can get to London anytime in December then I can’t recommend highly enough to check out The Great Christmas Feast.

‘How to sell your event’ with Steve Monnington from Mayfield Merger Strategies

November 1, 2018
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This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today. Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

It’s something every event producer thinks at one time….  “I’d love to sell my event.” But is it even possible, and who would buy your event?

On this week's episode of ‘The Events Podcast’ I spoke with Steve Mornington from Mayfield Merger Strategies. Steve is a ‘business broker’ for selling events, and his company handles the  whole ‘Merger & Acquisition’ process.

This is an amazing interview for anyone who may be thinking about selling their event in the future. Steve is super knowledgeable on this topic and handles multiple millions in dealflow each year. On the interview we get into:

  1. What type of events are the easiest to sell
  2. The difference between ‘Conference businesses’ and ‘Exhibition businesses’
  3. When to sell your event
  4. How to sell your event
  5. Who is buying events right now
  6. The role of private equity companies in events
  7. How many times profit do events sell for
  8. What the sale process looks like
  9. Does the seller have to be involved in future years?
  10. What is the outlook like for selling your event in the next few years?
  11. The importance of travel when running a global business

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

Get in touch with me via dantaylor.me

You contact Steve through his website or connect with him on Twitter. Check out also the link below:

How much is your exhibition worth?

Running ‘Coworkation’ and ‘Freedom X Fest’ with Stuart Jones

October 23, 2018
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This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Stuart Jones. Stuart runs a series of entrepreneurial retreats in cool locations called coworkation and just ran his first conference Freedom X Fest in the Spanish Pyrenees which lasted 6 days and had over 400 attendees!

Stuart came to Europe from Australia as a backpacker and started off in Spain where he had a lot of adventures; from turning his apartment into a ‘pop up hostel’ to running pub crawls then guided trips to Oktoberfest amongst other destinations.

Stuart focussed on getting a good database of companies selling products to the digital nomad/location independent community in order to get them to co promote his events and/or become sponsors.

Stuart maintains an active Facebook page which has over 18,000 likes and shares a lot of photos and content there to build interest in his events. He talked about how he uses YouTube and Instagram to promote his events as the cool locations lend themselves well to this type of visual marketing.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me on social or book a chat via dantaylor.me

More info about Stuart is below:

https://coworkation.com/

Stuart has been a Location Independent Entrepreneur over the past 15 years.  He has founded several location specific event companies in Barcelona, yet his passion for travel and unconventional work practices fuelled his desire to create a truly lifestyle-based business model.  An avid 'future of work' enthusiastic and itinerant traveller, Stuart brings his is experience of the location independent lifestyle with Coworkation, curating Travel Inspiration & Professional retreats for entrepreneurs and creatives.

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'The Events Podcast' gives you tips, tricks and tactics to run profitable and stress-free events!

Hosts Dan Taylor and James Sayer (who run over 300 events a year) talk with event professionals each week to find how they plan, promote and execute their events.

We discuss everything; from hosting community meet-ups , to running conferences, meetings, trainings, trade shows, concerts and more.

Check out our a free trial of our sponsor www.EventsFrame.com for the best value ticketing and attendee management solution on the planet. Email dan@eventsframe.com with the subject line 'PODCAST' for a special discount!

We love to hear from listeners so if you have any questions or comments on the podcast please email us.

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Running residential retreats for entrepreneurs across the world with Chris Reynolds

October 16, 2018
00:0000:00

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Chris Reynolds from The Business Method. I was lucky enough to be interviewed on Chris’s podcast so it’s great to get him on ours.

We are both part of an entrepreneurs group called the ‘DC’ and have met in person a few times but I didn’t know much about his background so it was cool to dig in and talk about his background and how it led to his events.

Chris ran charity projects in Costa Rica, Peru and Africa where he got a taste for running live events. This led him to run ‘The Entrepreneur House’, a productivity focused residential retreat in multiple cities including Barcelona and Chiang Mai. Chris started off running his events over two months which is a pretty herculean feat!... but has now reduced it down to 10 days.

Chris travels full time with is girlfriend although he likes to stay in one place for several months at a time and told me the term ‘slowmad’ which I hadn’t heard before to describe this lifestyle.

Chris is a Podcasting machine and he’s produced close to 400 podcast episodes that I can find! Podcasting is a major sales funnel for his events but we discussed about how this is a long term proposition and you need to really enjoy it. The second major sales funnel is posting in forms and groups that Chris is a part of. Chris shares his content widely on social media (Reddit, Facebook, Twitter, Instagram) and this also helps with attendees but no one platform worked especially well for him.

Along with the events Chris runs productivity coaching and the podcast also helps him get new clients for this.

In terms of the logistics of the events Chris makes it a super casual format with fixed sessions then free time in between and the attendees often organise trips etc by themselves. Chris gets involved to make sure everyone is having a good time and to keep the group dynamic good, although with the kind of people he attracts it’s always a friendly crowd.

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me on social or book a chat via dantaylor.me

More info about Chris is below and you can get in touch with him via his website below

https://www.thebusinessmethod.com/

From the ‘Business of Software Conference’ to running ‘The Marketing Meetup’ with Joe Glover

October 10, 2018
00:0000:00

This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today ! Email dan@eventsframe.com with the subject line ‘PODCAST’ for a special discount code.

On this week's episode of ‘The Events Podcast’ I spoke with Joe Glover from The Marketing Meetup and it was a really interesting chat. Joe started off doing marketing for the ‘Business of Software Conference’, which is a big deal for the SaaS community, where he ran the marketing for the UK and USA conferences.

They were lucky in that one of the founders was Joel Spolsky who already had a huge audience and this always makes promoting an event 10x easier. Their main marketing method they used was recorded videos of all the speakers at the conference and releasing them gradually throughout the year, with email opt in (using Wistia). Once they had email addresses they then marketed the conference via an email sequence.

We discussed event location and how they went for the approach of keeping the same venue so it had a familiar homely feel that attendees wanted to make a regular part of their year. I have mixed feelings on this as sometimes a new venue or new city each year keeps the conference feeling fresh.

Moving on Joe founded The Marketing Meetup as an event in Cambridge to meet other marketers and had 30 people to the first event. He promotes with Meetup.com and LinkedIn (adding friend requests).

Joe monetises the event with sponsors,. He drew up a list of companies, then approached the CEO (again on LinkedIn). He made the events monthly and holds the event at a sponsors offices so no fees and another sponsor pays for drinks. He has a Facebook community which he has to approve members and he finds this is really useful.

Joe has now started a ‘franchise’ model for other cities where other people run the events and find the sponsors and keep 70% of the revenue. ALso rally interesting that Joe does all this while working a full time job

I hope you enjoyed the podcast and if you did please leave us an iTunes review it really means a lot to us !

Finally please join our Facebook Community of #eventprofs to keep the learning going

You can email me at dan@eventsframe.com

Get in touch with me via dantaylor.me

More info about Joe is below and if you’re into marketing he’d love to her from you

@josepheglover

joe@themarketingmeetup.com

themarketingmeetup.com